Podcasting for Business Web 2.0 and social media is fast becoming a cornerstone in every businesses marketing arsenal. Podcasting allows a business to impart valuable information in a format (audio or video) that makes a connection with potential customers. Podcasts have the unique power to evoke the personality of the podcaster. Throughout history sales has relied on the ability to develop a relationship with a prospect. In the digital age we have very few options to connect or personality with our customers’ needs. Podcasting provides such an opportunity.