The end-user is shaping the future of the communications, and content industries – happily changing the business dynamics associated with everything from the most rudimentary services from incumbent service providers to an exotic mix of interactive, blended, personalized offerings from companies like Google, YouTube, eBay, and MySpace. Demand for new, blended services by consumers and enterprise customers is driving service providers to deploy next generation, IP-based networks that can handle these new applications. Conducting a successful IP transformation must be based on the firm foundation of advanced network design created with the help of sophisticated modeling and simulation techniques. Service providers can best make the complex and difficult transformation journey by enlisting the help of an experienced global communications solution provider.