End-to-end solution integration is not a luxury. In their eagerness to capture innovators, both the service providers that led the early IPTV service launches and the early adopters learned this the hard way. Now, more than a decade later, the same types of deployment and operational issues still exist. However, given the renewed industry focus on end user quality of experience that covers not only received video quality, but ease of use and provisioning and support, operators now realize they must build quality end-to-end integration into the deployment business case.